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What Is A Mission Statement?

A Mission Statement is one of the most powerful and significant things a company will ever do to take leadership of their endeavors.

It identifies the most important roles and relationships in business life--who you want to be and what you want to do. Essentially, the principles you want to anchor your company with and the legacy you want to create.

All the goals and decisions a company will make in the future will be based upon it and provides a strong source of guidance -- a compass --amid the sea of the business world.


To find out more information about Mission Statements and productivity solutions, as well as the Stephen Covey's "The 7 Habits of Highly Effective People", visit the FranklinCovey website at www.franklincovey.com.